As Supply Chain Manager, Syed Aman spent several years making sure products got to Walmart
“Products spend half their life in the supply chain and more than $ 15 billion is wasted or rejected in transit each year,” Aman said. “On average, 14% of product shipments are rejected. “
The persistent Covid-19 pandemic has only exacerbated the problem of supply chain disruptions and stringent packaging requirements by major retailers such as Walmart and Target
Such shipments were already facing severe challenges due to what Aman described as “primarily manual methods of planning and routing, the lack of visibility and communication between the various players in this value chain, and cold chain standards are not met during supply chain days. “
The pandemic has also resulted in increased demand for food in general and commodities in particular. This created a ripple effect of load density exceeding the availability of trucks and drivers, further delaying deliveries.
That’s why Aman, a Walmart alumnus, and another man who owned a goods and trucking business co-founded Hwy Haul, based in Santa Clara, California. The company’s digital freight platform uses a combination of artificial intelligence, machine learning, and what Aman calls “optimization algorithms” to match loads with carriers in the United States and in Canada. Hwy Haul’s platform also provides real-time freight tracking with “smart” alerts.
The result, especially during the pandemic, said Aman, “Hwy Haul matched 100% of loads with reliable carriers and demonstrated impressive on-time deliveries amid the chaos.”
Some valuable lessons learned during his tenure at Walmart were important contributions to the development of Hwy Haul’s platform, which includes what Aman calls “learning the quirks and nuances” of shipping d ‘a fresh product.
But the big box experience has also helped in understanding how to run a large-scale business.
“As a behemoth (Walmart), we have been challenged to precisely design and build technology products at scale, taking into account the various players (users) involved,” Aman said. “At Hwy Haul, we’ve built our technology stack with maximum scalability in mind. We are building an enterprise level ecosystem instead of a one-time solution like some companies do. “
A satisfied customer of Hwy Haul is Ganesh Rajaraman, senior vice president at a multinational food supplier. Olam Americas, Inc. The company has been using the Hwy Haul Expressway for nearly five months which began last May.
Rajaraman says even though the cost savings have been minimal, positive compensation is improvement in efficiency
“The time spent on reservations, follow-ups, etc., has certainly been significantly reduced on our end,” Rajaraman said. “We receive automatic updates at every stage of the trips, which takes away our efforts to find those milestones. It was our first experience in digital trucking, and we think the app is very easy to use and access to information has become much easier with regards to delivery and schedules.
Besides Olam Americas, Hwy Haul is expanding its customer base by having delivered loads to many top chains including Costco, HEB, Kroger.
Big customers are nice, Aman said, but he’s not picky in remarking, “No customer is too small for us, and neither are they too big. “